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PolitiFact serves as an impartial online political news watchdog that sorts out the truth in an authoritative, sometimes irreverent voice for people passionate about politics and public policy. It helps to hold key players in government and the media accountable by addressing issues of public policy that become part of the national political conversation.
Our site provides influential policy makers and informed, independent thinkers with a quick read on political issues of the day. While PolitiFact draws an audience from across the political spectrum, its users tend to be tech savvy consumers who, based on insight from Nielsen NetView 2009, are:
- Large donors to candidates and issues**
- Influential professionals and mid-career executives**
- Wealthy individuals with expendable income**
According to Nielsen NetView, PolitiFact's audience has been steadily growing for the past two years. In the last 13 months, our site has averaged on a monthly basis:
- 5.35 minutes average time spent per person*
- 340k unique visitors per month**
- 9.63 page views per person per month*
- 5.17 sessions per month*
In recognition of its pivotal role in providing an independent source of truth in politics during the 2008 presidential election cycle, PolitiFact was awarded the 2009 Pulitzer Prize for National Reporting.
A growing number of national media turn to PolitiFact for its political findings, among them:
PolitiFact features daily articles and sections on the most pressing political issues of the day. In addition to standard UAP units, we offer custom sponsorships that include:
- E-mail newsletter sponsorships (40% open-rate)
- Target sponsorships by political figure, candidate, issue and keyword.
- Feature sponsorships of Truth-o-meter, Obameter and other exclusive PolitiFact content