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A Web ad from Republican presidential candidate Marco Rubio has gotten a lot of attention for a case of geographic mistaken identity: The narrator says "It’s morning again in America" -- while showing a video clip from Vancouver, Canada.
The Rubio campaign told BuzzFeed it was unintentional.
But there’s also a serious public policy claim in that ad.
"Today, more men and women are out of work than ever before in our nation’s history," the narrator says. "People paying more in taxes than they will for food, housing and clothing combined."
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We’ve looked how many people are out of work in other fact-checks. In January 2016, the unemployment rate was 4.9 percent, its lowest level since February 2008.
Here, we wanted to look at the claim that people are paying more in taxes than for food, housing and clothing.
Taxes versus food, housing and clothing
The Rubio campaign sent us an April 2015 blog post by the Tax Foundation, a pro-business think tank.
A bar graph showed that America will pay a total of $4.8 trillion in taxes and about $4.4 trillion in food, clothing and housing combined.
Kyle Pomerleau, who wrote the blog for the Tax Foundation in April 2015, said it was based on a projection of what Americans would spend for the year based on information from the Congressional Budget Office.
So let’s look at the actual numbers using the federal Bureau of Economic Analysis. Since the BEA doesn’t have full tax data yet for 2015, we used tax and spending data for 2014.
We used the same method the foundation did and found that total receipts for the federal, state and local government taxes were about $4.8 trillion.
On the spending side in 2014, Americans laid out $886 billion for food and beverages purchased for use at home, $751 billion on food services and accommodations, $369 billion on clothing and footwear and $2.1 trillion on housing and utilities. If we add that up, we get about $4.1 trillion.
So by this method, Americans are spending more in taxes -- about $4.8 trillion -- than on food, clothing and housing combined of about $4.1 trillion.
But this is just one method to compare taxes and spending.
The foundation’s method is an aggregate of what all Americans pay combined -- the amount that any individual or family spends on taxes compared with food, clothing and shelter can vary widely. That means that Rubio’s statement is likely true for some Americans but not others.
"Looking at the chart, this is an aggregated figure, and what is true of the whole is not true of all the parts," said Sean Snaith, director of the University of Central Florida’s Institute of Economic Competitiveness. "Clearly there are lower income individuals who do not pay all the taxes that higher income people do. For those folks, they are spending more on food, housing and clothing."
Indeed, as a general rule, poor Americans pay relatively little in taxes compared to what they spend on food, clothing and housing. This matters for judging Rubio’s statement because, for many of them, his statement is inaccurate. It’s more often true for richer Americans.
Another way to look at taxes and spending is by what individuals spend on average. Americans spend an average of 39 percent of their money on food, housing, apparel and services in 2011, according to the Consumer Expenditure Survey. Taxes -- federal, state and local combined -- claim roughly 30 percent of income, said Roberton Williams, a tax expert at the Tax Policy Center.
So by this measure, "taxes claim a smaller share of income than do food, housing, and clothing," Williams said.
Rubio said that "people (are) paying more in taxes than they will for food, housing and clothing combined."
Rubio’s statement only measures up if we look at aggregate spending on those basics by all Americans. But whether individuals spend more on taxes than food, housing and clothing varies widely depending upon their income. Wealthier Americans do spend more on taxes than food, housing and clothing combined, while those with low incomes do not.
We rate this statement Half True.
The Tax Foundation, "America will Pay More in Taxes in 2015 than it Will Spend on Food, Clothing, and Housing Combined," April 2, 2015
Bureau of Economic Analysis, "Table 2.3.5. Personal Consumption Expenditures by Major Type of Product," accessed Feb. 18, 2016
Bureau of Economic Analysis, "Table 3.2. Federal Government Current Receipts and Expenditures," accessed Feb. 18, 2016
Bureau of Economic Analysis, "Table 3.3. State and Local Government Current Receipts and Expenditures," accessed Feb. 18, 2016
BuzzFeed, "Opening Shot In Rubio’s "Morning Again In America" Ad Appears To Be Canada," Feb. 15, 2016
PolitiFact, "Do Americans pay more in taxes than in food, clothing and housing?" April 23, 2014
Washington Post The Fact Checker, "Rubio campaign ad echoes a false Donald Trump claim," Feb. 17, 2016
Interview, Richard Borean, Tax Foundation spokesman, Feb. 18, 2016
Interview, Kyle Pomerleau, Tax Foundation Director of Federal Projects, Feb. 18, 2016
Interview, Joe Pounder, Marco Rubio campaign spokesman, Feb. 18, 2016
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