The first full week in May is National Small Business Week, which has prompted a series of lawmakers to tout the role of small business in Wisconsin.
U.S. Sen. Ron Johnson — a longtime businessman himself — joined the chorus with a May 6, 2019 tweet:
"99.4% of businesses in Wisconsin are small businesses," the Wisconsin Republican wrote. "This week, we celebrate the 1.2 million Wisconsinites who work for small businesses—nearly half of our workforce."
In a manufacturing state dotted with a lot of physically imposing buildings, do we really have that many small businesses?
Let’s get to work on that.
Johnson’s office said the stats come from a state profile generated by the U.S. Small Business Administration.
The important note here is that the agency’s definition of a "small" business is, well, rather large.
The categorization under federal standards varies by industry, but the SBA generally considers any business with fewer than 500 employees to be in the "small" category.
In Wisconsin, 99.4% of businesses do indeed have fewer than 500 employees, according to the 2019 Small Business Profile from the SBA’s Office of Advocacy. The data is the latest available from the U.S. Census Bureau, though it comes from a 2016 analysis.
In line with Johnson’s tweet, the SBA reports those small businesses employ 49.9% of all workers in Wisconsin. The report puts the tally at 1.3 million, however, not the 1.2 million Johnson referenced.
That percentage would of course drop dramatically with a smaller definition of "small." Businesses with fewer than 20 employees accounted for about 500,000 jobs in 2016, which would be around 20% of the state workforce.
None of that speaks to whether Wisconsin is a good state for small business.
The Kauffman Indicators of Entrepreneurship tackles that task to an extent, using a variety of datasets to gauge each state’s rate of new entrepreneurs, number of new businesses starting due to opportunity (i.e. if the owner is coming from unemployment or another job), jobs created by new businesses and percentage of new businesses that survive their first year.
Across all those measures, Wisconsin ranked 46th among the 50 states and Washington, D.C. in 2017. That’s up from dead last in 2016 but still the fourth straight year in the bottom 10.
That’s just one of many potential indicators of the state’s business climate, based on surveys and data analysis. Some are more positive on Wisconsin, but most place Wisconsin at or below average.
That led then-Gov. Scott Walker to get a Mostly False rating in 2017 for picking the most glowing of the recent results to claim Wisconsin was a Top 10 state for business.
Johnson’s tweet said small business is a big deal in Wisconsin, accounting for more than 99% of all businesses and half of all employment.
That claim — based on the federal definition of a "small" business — is in line with the latest data.
We rate his statement True.
Twitter.com, Ron Johnson (@SenRonJohnson), May 6, 2019
Small Business Administration, 2019 Small Business Profile — Wisconsin , accessed May 7, 2019
Email exchange with Ben Voelkel, spokesman for Sen. Ron Johnson, May 6-7, 2019
The Kauffman Indicators of Entrepreneurship, 2017 rankings, accessed May 7, 2019
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