The real thing on Paul Ryan, Texas and a Coca-Cola study
By W. Gardner Selby
Published on Friday, June 22nd, 2012 at 2:09 p.m.
U.S. Rep. Paul Ryan, keynoting the Republican Party of Texas convention in Fort Worth, linked pride in Texas and Wisconsin, his home state, telling delegates recently: "I remember reading a few years ago a story about how Coca-Cola did this big, exhaustive marketing study about how people love their states. First place: Texas. Second place: Wisconsin."
We sought the skinny on that, unfortunately coming up close to empty.
Neither Ryan or Coca-Cola came back to us with such a study, or even a story about one, though Texas and Wisconsin were each celebrated in Coca-Cola ad campaigns of the early 1990s.
See the full fact-check to the right. Isn't it Dr Pepper time?
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