Tuesday, September 30th, 2014

Did the White House "brand" memorial service with logo and slogan?

A volunteer prepares for the event "Together We Thrive: Tucson and America," honoring the January 8 shooting victims, at McKale Memorial Center on the University of Arizona campus on January 12, 2011.
A volunteer prepares for the event "Together We Thrive: Tucson and America," honoring the January 8 shooting victims, at McKale Memorial Center on the University of Arizona campus on January 12, 2011.

The University of Arizona memorial service for the victims of the Tucson, Ariz. shootings was called "Together We Thrive." But Michelle Malkin claimed the slogan was cooked up by the White House

In an opinion piece about the Jan. 12, 2011, memorial event, Malkin, a conservative pundit, accused the White House of "branding" the memorial service with the slogan, complete with its own logo.

Malkin noted that all 13,000 people who attended the "Together We Thrive" event were given blue and white T-shirts with the logo.

"Can't the Democrat political stage managers give it a break just once?" Malkin wrote in her column.

But officials at the University of Arizona say it was all their idea. Malkin later ran an update to her column, noting the university's claims, but she maintained that the odds of White House involvement were high. Without evidence to back up the claim the White House used the shooting tragedy as an opportunity to orchestrate a "branded" political event, we rated Malkin's claim False.