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By James B. Nelson April 25, 2012

Lt. Gov. Rebecca Kleefisch says her ‘cold call’ persuaded an Illinois company to relocate to Wisconsin

Lt. Gov. Rebecca Kleefisch says she’s on a jobs mission. Since taking office in January 2011,  she’s held small business roundtable discussions throughout the state and engaged in other efforts to boost the state’s business climate.

One of the strategies: Picking up the phone.

"Right after I was elected I started making cold calls down to Illinois," Kleefisch told talk show host Charlie Sykes on March 28, 2012. "The fact is, my method has met with some serious successes."

Then she got specific: "You’ll remember that Fox Business News live streamed the move of one of the companies I called from Rockton, Illinois, to Beloit, Wisconsin."

Kleefisch is facing a June 5, 2012, recall election. And, like Gov. Scott Walker, she has gone on the offensive, particularly on the jobs issue.

"It kind of silenced the critics who said it was beneath the lieutenant governor to make cold calls," Kleefisch said on the radio. "Because how could something possibly be beneath a leader if it works and it brings jobs to the state?"

Said Kleefisch spokeswoman Jeanne Tarantino: "Had she not done this, (they) would have gone to another state. That’s pretty obvious."

Let’s take a closer look at Kleefisch’s claim.

The company in question is, an online business that helps consumers find coupon deals. FatWallet receives commissions from companies such as and each time a customer clicks through to one of those big sites.

Its headquarters was an almost-new $5 million high-tech building the company had constructed in the village of Rockton, Ill., a few miles from the Wisconsin border.

In January 2011, the Illinois legislature passed a bill that would tax online retailers like Amazon if they had a retail presence in the state -- including an "affiliate," or partner, such as FatWallet. State officials said Illinois is losing $150 million a year in sales tax revenue to online firms. They also wanted to protect local companies who are losing sales to online retailers.

After the law was passed Jan. 6, 2011, Amazon and other firms threatened to cut off business from companies like as of April 15, 2011, if the measure was signed by Gov. Pat Quinn.

"I feel like I’ve been completely flipped the bird," FatWallet founder and CEO Tim Storm told the Chicago Tribune after the measure passed. "Essentially, 30 to 40 percent of our revenue gets shut off instantaneously."

He also said: "The reality is that as a business owner with 52 employees, we're not going to just get shut down because of a law Illinois passes. Our customers don't care whether we're in the state of Illinois."

So, that gave Wisconsin an opening -- a big one. Indeed, it would be two months before Quinn signed the measure on March 10, 2011.  

Tarantino said Kleefisch spoke to Storm on the phone during the first week in March 2011, and he visited her office in Madison on March 15.

"She told him about the reforms in place in Wisconsin" and that the Walker administration had no plans to enact a similar tax, she said.

Storm had considered moving the company to Las Vegas or Florida to escape the Illinois sales tax law, said FatWallet spokesman Brent Shelton. But Wisconsin was a lot closer, a move to Beloit was less expensive and disruptive, he said.

"We were already considering Wisconsin before she called," Shelton said.

So that suggests Kleefisch’s role was far from pivotal.

Here is the look at the sequence of what happened.

September 2010: Storm contacts the city of Beloit and asks about space in a city-owned building downtown, according to Beloit economic development director Andrew Janke. That inquiry comes after the Illinois Legislature briefly considered -- but didn’t pass -- the Internet tax law.

First week of March 2011: Kleefisch, who was elected with Walker in November 2010, contacts FatWallet. Her office did not provide an exact date.

March 10, 2011: Quinn signs the measure into law.

March 11, 2011: Storm tweets: "@GovWalker would you like @FatWallet, the #20 best small business to work in the nation to cross the border to WI? Let's chat."

March 12, 2011: Storm tweets:  "What a difference 5 miles makes."

March 15, 2011: Kleefisch meets with Storm in Madison. City of Beloit officials invite Storm to consider leasing the city-owned space there. Kleefisch and other state officials were not involved with the offer made to FatWallet.

March 22, 2011: Gov. Walker tweets at Storm: "Good talking w/u. Welcome 2 WI. We r not going 2 raise taxes as it would drive jobs out. We want u 2 grow here."

March 25, 2011: FatWallet strikes a deal with Beloit to lease the city space. The City Council held a special meeting -- it was a Friday night -- to approve a one-year lease. The lease was renewed for another year in February 2012. The company pays rent of $7,716 a month.

April 8, 2011: The company moves five miles north, across the border to Beloit. Once the move was planned, Shelton alerted Fox Business News, and the channel jumped on the story and televised the event live, saying a growing Internet company was forced to relocate  because of the new Illinois sales tax law.

Kleefisch was waiting with an "Open for Business" sign when the caravan of FatWallet employees and the television crew arrived at the Beloit office. During the live broadcast, Kleefisch was asked by the Fox reporter about the cold call she made to Storm.

"It worked," she said that day. "You can see it coming to fruition today."

Shelton, the company spokesman, described an important -- but very limited -- role for Kleefisch in convincing the company to move to Wisconsin.  

"She was very instrumental in making verbal promises that these kind of taxes would not be passed on his (Walker’s) watch," he said.  

A few footnotes:

FatWallet received no economic assistance from the state of Wisconsin for making the move to Beloit, and the state did not play a role in securing the lease in Beloit, according to all parties involved, including Kleefisch’s office.

Shelton said the national publicity stirred by the move led to a sharp increase in the company’s sales.

On Sept. 9, 2011, Storm sold FatWallet to San Francisco-based Storm left the company but remains as a part-time consultant and chairman. The company’s Rockton office space was owned by another business run by Storm and not FatWallet.

"That’s what businesses do, they take advantage of an opportunity," said Rockton, Ill., Mayor Dale Adams.

Our conclusion

Kleefisch says she "cold called" and persuaded the company to move from Illinois to Wisconsin. There’s no question that she made the call and that she met with the company’s CEO.

But the wheels were turning for FatWallet to move months earlier. Indeed, the company had already inquired about office space in Beloit. (Employees could literally see Wisconsin from their Rockton building). The short move allowed the company to avoid the Illinois sales tax, and ensured that its employees didn’t have to pull up roots.

It’s clear from the chain of events that the state -- and Kleefisch -- played a minimal role in encouraging FatWallet to move to Wisconsin. But they certainly did not play the pivotal role, as Kleefisch suggested.

We rate her claim Mostly False.

(You can comment on this item on the Milwaukee Journal Sentinel's website)

Featured Fact-check

(Editor's note, May 15, 2012) In a new TV ad, launched May 9, 2012, Kleefisch makes a similar claim to the one we evaluated and in materials supporting the ad her campaign indicates she first spoke with a company representative in January of 2011 -- not March as her spokesman told us. Since the claim related to her role in convincing the business to move here, not when she made her first call, it does not change our rating. Indeed, in the ad Kleefisch modifies a bit her original claim that it was her call that persuaded the company to make the move. Here’s what she says in the ad: "So I called them up and told them why they should move to Wisconsin, and they did. That’s just one of many businesses we’ve helped create more jobs."

Our Sources

WTMJ Charlie Sykes show, Rebecca Kleefisch, March 28, 2012

Interview and emails, Jeanne Tarantino, spokeswoman, Lt. Gov. Rebecca Kleefisch, April 16, 17, 2012.

Video highlighted on Lt. Gov. Rebecca Kleefisch’s official website

Interview, Brent Shelton, spokesman,, April 16, 2012

Interviews, Andrew Janke, city of Beloit economic development director, April 12, 2012

Interview Dale Adams, Mayor, Rockton, Ill., April 12, 2012

Winnebago County, Ill., assessor’s office

Chicago Tribune, "Web businesses say they’ll flee Illinois if sales tax is OKed," Jan. 6., 2011, "Illinois governor signs Amazon internet sales law," March 10, 2011

Milwaukee Journal Sentinel, "Web firm considers moving to Wisconsin," March 16, 2011

Gov. Scott Walker Twitter account

Tim Storm Twitter account, "FatWallet moving headquarters to Beloit," March 25, 2011

Fox Business News, " packs up for Wisconsin," April 8, 2011

WKOW.Com "Illinois business moves to Wisconsin," April 8, 2011

Beloit Daily News, "FatWallet jumps state line," April 9, 2011, "WisBusiness: Kleefisch says she’s working to lure businesses to state," June 1, 2011

George Will column, May 8, 2011

Beloit Daily News, "High-Tech firm plans center at ‘Wheel’ site," Dec. 15, 2005

The New York Times, "States’ drive to collect taxes on Internet sales is a blow to marketers," Jan. 25, 2012

Rockford Register Star, "Job-poaching campaigns have mixed success in Illinois," Aug. 20, 2011

Beloit Daily News, "FatWallet renews lease in Beloit," March 10, 2012

Rockford Register Star, "Former FatWallet site to be a home for Woodward," March 17, 2012
FatWallet history

Ebates announcement that it is buying, Sept. 9, 2011

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More by James B. Nelson

Lt. Gov. Rebecca Kleefisch says her ‘cold call’ persuaded an Illinois company to relocate to Wisconsin

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