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By James B. Nelson October 27, 2010

Republican House candidate Reid Ribble says he lost his health insurance and doctor because of federal health care reform

When it comes to federal health care reform, for many the biggest concern is the most personal one: Can they keep their doctor?

During the fierce debate over the proposal, President Barack Obama repeatedly assured voters they could keep their doctors. Now comes Reid Ribble, a Republican challenging two-term U.S. Rep. Steve Kagen (D-Appleton) in a swing seat in northeastern Wisconsin.

He’s got a bone to pick with the president.

This was the headline on a recent news release: "Reid Ribble losing doctor, health insurance provider because of Obamacare."

"I lost my health insurance and doctor because of Obamacare," Ribble says in the release. "If I am elected to Congress, I will go to Washington to make sure no one else loses their doctor because of Obamacare."

That’s a powerful claim.

And it could be potent, because Kagen -- who voted for the health care reforms -- is an allergist, prefers to be addressed as "Doctor" and includes "M.D." after his name on his official Congressional website.

Let’s take a look at what happened.

Ribble is chairman of The Ribble Group, which owns two Fox Valley roofing companies. Ribble says he sold the business last year to a relative, but an earlier PolitiFact Wisconsin item  could not fully establish that was a fact. In any case, he remains chairman and a paid consultant.

And he is covered by its health insurance carrier, Principal Financial Group.

In September of 2010, Principal -- a Des Moines-based Fortune 500 company -- announced it was getting out of the health insurance business.

Over the next 36 months, Principal will turn over coverage to UnitedHealth Group Co., one of the country’s largest health insurance providers. The change affects some 14,000 employers who provide coverage to 830,000 employees.

For more than a decade, Ribble’s doctor has been N. Carter Noble, an Appleton-based family care physician who is part of the Affinity Medical Group. Principal has a coverage agreement with Affinity; UnitedHealth does not have an agreement with Affinity.

Ribble’s coverage with Principal ends Dec. 31, 2010.

That means Noble will be out of network if Ribble is covered by UnitedHealth. This is the central point cited in the campaign’s news release.

So is Reid Ribble -- and presumably thousands of other Principal customers -- an early victim of health care reform?


Officials with Principal Financial told PolitiFact Wisconsin the decision was made because the company is primarily involved in retirement and asset management -- not health care.

The company has $284.7 billion in assets under management, serves 18.9 million customers worldwide, and employs some 14,000 people. Health insurance generates about 3 percent of the company’s revenues, a percentage that is shrinking as other areas grow.

"The medical business continues to be one that undergoes rapid change, which would mean investing additional capital into the business to be able to offer competitive products," Principal’s chairman and CEO Larry D. Zimpleman said at the time of the announcement. "For us, that just does not make sense."

A Principal spokeswoman, Susan Houser, said Ribble should not blame health care reform for the company’s decision: "In addition to strategic fit going forward, we considered a number of other factors (including the regulatory environment), but our strategy and ability to invest in our growing businesses was the real driver. Our decision certainly did not hinge on (health care) reform, but it was among many factors."

In fact, Susan Voss, the Iowa State Insurance Commissioner, said, "The issue of their leaving the health insurance market has been under review for almost a decade."

Congress gave final approval to health care reform and Obama signed it into law last spring. Some provisions have kicked in already, while others are years away from taking effect. The provision that requires employer-provided insurers to spend at least 80 percent to 85 percent of their premiums on coverage takes effect in January 2011.

The company’s decision got pulled into the national health care discussion after comments from another executive, Dan Houston, president of Principal’s retirement, insurance and financial services businesses. He told the Wall Street Journal that health care reform will make it more difficult for small insurers to compete.

Here’s what the Journal wrote:

"In the past, scale hasn’t mattered," said Mr. Houston. "But with administrative costs getting the focus," the company would have to grow significantly to stay in the business.

The New York Times called Principal’s decision "another sign of upheaval emerging among insurers as the new federal health law starts to take effect." The story quoted two health care experts -- Len Nichols from George Mason University and Robert Laszewski, a consultant in Alexandria, Va. -- as saying more small insurers are likely to take similar steps.

That may play out.

But nowhere did it say that Principal was getting out of the business solely because of health reform, as Ribble suggests.

So where does this leave Ribble?

After all, he certainly isn’t the first consumer to have to figure out his medical care because companies changed coverage.

The Ribble Group -- or Ribble on his own --  could choose another insurance carrier, one that includes Affinity in its network. Affinity has its own insurance company, Network Health Plan, and also accepts patients covered by Anthem Blue Cross Blue Shield.

Ribble could continue to see his doctor, but presumably pay more because he is out of network.

Or, once the changeover is completed, Ribble could change doctors.

Where does that leave us?

Ribble says he lost his insurance and his doctor because of federal health care reforms -- a great line for voters. But a line just the same. Principal Financial Group says it made a decision to get out of the insurance business, which made up 3 percent of its revenues -- a share growing ever smaller as other aspects grew. What’s more, the decision was under consideration for years before Obama and his health reform plan came along.

Ribble isn’t losing his insurance, his ability to get insurance or even, to be technical about it, his doctor. He and The Ribble Group have choices available -- including an insurance carrier run by his favored health care system.

His statement forces us to call for the burn unit: Pants on Fire.

Our Sources

Ribble for Congress Press Release, Oct. 12, 2010

Principal Financial Group Press Release,Sept. 30, 2010

E-mails, Susan Houser, director of media relations, The Principal Financial Group, Oct. 25, 2010

Susan Voss, State of Iowa Insurance Commissioner, statement, Oct. 12, 2010

E-mails and interview, Brandon Moody, campaign manager Reid Ribble for Congress, Oct. 21, 2010

Interviews, Vince Gallucci, chief administrative office, Affinity Health System, Oct. 22 and 25, 2010

The New York Times. "Insurer cuts health plans as new law takes hold,"Sept. 30, 2010

Wall Street Journal."Principal Financial quits writing health-care policies,"Oct. 1, 2010

Des Moines Register, "Principal Financial to transfer health insurance biz to UnitedHealthcare," Sept. 30, 2010

Associated Press. "Principal Financial to Exit Health Insurance," Sept. 30, 2010

PolitiFact Wisconsin, Ruling on Democratic National Campaign Committee ad,  Oct. 20, 2010

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Republican House candidate Reid Ribble says he lost his health insurance and doctor because of federal health care reform

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