Americans For Tax Reform was founded in 1985 by Grover Nordquist. It advocates a tax system in which the taxes are simpler, flatter, more visible, and lower than they are today. It views the government's power to control one's life as derived from its power to tax and believes that power should be minimized. Its flagship program is the Taxpayer Protection Pledge, which it began promoting in 1986 and expanded to the state level in 1990. Those who sign on to the pledge commit to oppose any effort to increase income taxes on individuals or businesses.
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