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Ciara O'Rourke
By Ciara O'Rourke January 28, 2022

No, Kevin Costner didn’t recently debut a line of CBD gummies

If Your Time is short

  • This story about Kevin Costner revealing his new CBD line is a scam. 

You might think that actor Kevin Costner died if you saw a Jan. 24 Facebook post that said, "Today is a tragic ending for our Kevin Costner, and the audience is saddened by today’s news." 

Who is the audience? We don’t know. If you click on the link in the post, it doesn’t reveal more details about Costner’s death — which, by the way, is a hoax — but rather a story with another scam. 

"Big Pharma outraged over Kevin Costner’s latest business venture — he fires back!" reads the headline on what looks like a website for NBC news. "In a shocking 1-on-1 interview, Kevin Costner reveals how he ‘cured his COPD and stay healthy with CBD gummies.’" 

It’s not actually an NBC site. It’s a Wordpress blog and with a "discover-yourselfnow" url. And this isn’t real news.

This post was flagged as part of Facebook’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Facebook.)

Featured Fact-check

We found no evidence that Costner has a new product called "Eagle Hemp CBD Gummies," as the post says. 

Nor is there evidence that he decided to "make Eagle Hemp CBD Gummies available to everyone" after the "tragic passing" of his friend, Betty White. 

"This is not true at all," Arnold Robinson, who represents Costner, told us. 


We’ve previously checked a nearly identical claim about Dr. Sanjay Gupta, a neurosurgeon and CNN’s chief medical correspondent. 

Like the post about Costner, this one said "a tragic end today for our Dr. Gupta, viewers feel sad about today’s news" and it linked to a story about his Eagle Hemp CBD gummies product. 

That was wrong, and so is this claim about Costner. We rate it False.


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No, Kevin Costner didn’t recently debut a line of CBD gummies

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